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Ideas that adapt, evolve & revolutionize

Empowering brands

through trust & experience

Building consumer connect

through immersive experiences



Transforming competence into growth

About us

Bringing Leading Brands
Closer To The Customers

Vishal Video & Appliances (P) Ltd. is a leading Indian name in bringing national and international brands to stores across the country as a professional supply chain management company. We have a wide and varied consumer goods base in our distribution spectrum. Over 25 years of spearheading change in urban and rural consumer mindsets through the sales and marketing of durables makes us one of the most preferred professional national distribution houses in India.

Since its inception in 1983 VVAPL has tirelessly connected products to potential consumers through a network of distributors, trade and resale partners. We specialize in continuously introducing brands in new market places.

VVAPL's distribution portfolio comprises some of the finest national and international brands of consumer durables ranging from mobile phones to consumer electronics to home appliances and lifestyle products.

VVAPL works closely with its principals to generate a higher market share for them by focusing on reach management, innovative marketing programs, and better brand visibility backed by efficient logistic systems with transparent commercial terms. With focused distribution systems and in-depth data analysis we constantly work towards improvisation to set new standards of industry and ultimately end up breaking our own records.

Vision, Mission & Values

The term ‘Vishal' in the Indian language means ‘Magnificent' and as it spells, we strive to grow in tandem with our principals and partners vis-à-vis large volumes and share of business in the coverage area. All of our work is conducted with a vision of maintaining VVAPL as a symbol of professional distribution with pride, passion and profits.

VVAPL's core objective and mission is to support our associates in expansion and profitability:

• Enhancing Market Share
• Discovering New Markets
• Implementing Strategic & Innovative Sales & Marketing Programs

VVAPL is a proactive organization functioning with the highest degree of trade ethics and integrity while focusing on the success of our retailers, distribution partners and principals.

At VVAPL, we build long term partnerships, always learning from our associates through the course of transparent and effective operations. Healthy commercial terms and the right pricing are in our system. We are one big happy family with the resale partners as our most vital members.

Sales Infrastructure

VVAPL operates under a structured distribution system with dedicated sales teams for every brand. From the sales head to the sales officer, every individual is focused on a single line of products that they are assigned in their respective territories.

Vishal Video & Appliances [P] Ltd. - Sales Infrastructure



VVAPL has a wide network of branches with independent sales and commercial teams. All branch offices are equipped with state-of-the-art amenities and an environment conducive to growth.


Mother warehouses are located at Mumbai and Noida to cater to south/west and north/east regions of the country. With over 50,000 square feet of storage space, individual satellite warehouses are available at very branch location to feed local markets.


All VVAPL branches have on-line ERP based billing & MIS system. The in-house customized ERP system is upgraded regularly to ensure that MIS reports are consistently available according to requirements for sales analysis in order to guide sales teams towards their individual targets and performance evaluation. An online secondary sales tracking system ensures that data is also available from our re-distribution partners.


An in-house fleet of goods transport vehicles ensures the quickest supply to our resale partners within a 500 km radius of branch locations. For long distances, VVAPL is in concord with reputed national freight forwarders to ensure smooth logistical operations.


"One's philosophy is not best expressed in words; it is expressed in the choices one makes…
and the choices we make are ultimately our responsibility."

MANOJ KUMAR AGARWAL - Founder Managing Director

Described by many captains of industry as an avid strategist and ardent visionary, Manoj Kumar Agarwal spearheads the entire sales operations of VVAPL.

A commerce graduate, Manoj is the key force behind the success of VVAPL in the journey of a small video cassette library to a vishal distribution house. In the early days of distribution he would travel with Anand to small rural towns promoting the products himself and ensuring that those products were available at the remotest of areas too. The hard work he invested in those days has transformed Manoj into an indefatigable entrepreneur.

Forthright, passionate, dynamic and result oriented, Manoj is a perfectionist. Doing things right the first time and every time afterwards is Manoj's mantra of success. A strong believer in delegation of work within the team and a focused approach, Manoj constantly inculcates the same values in his team members and motivates each of them towards excellence.

Manoj looks at VVAPL as a vishal pariwar (Grand Family) where each and every employee, retailer, re-distributor and principal is a pariwar sadasya (family member). While maintaining a professional relationship, Manoj also ensures that every sadasya is taken well care of as, he takes care of his family members. He takes pride in his Vishal Pariwar and each and every sadasya.

ANAND KUMAR AGARWAL - Founder Chairman

An astute manager and backbone of the entire organization, Anand founded this company with his younger brother Manoj Kumar Agarwal. Coming from a middle class business family and with modest investment, Anand planted the roots of VVAPL in 1983 while pursuing his post graduation in his early twenties. Today he leads dynamic teams of more than 500 people who are working at turning vision into reality.

Anand is also heading the retail arm of VVAPL – Value Plus Store and ensures that every store is a profit centre in itself and delivers best consumer experience in the industry.

Anand believes in empowering each individual according to their capabilities and expertise for everyone to realize their best. He takes special care in ensuring that each and every member of the company is progressing with the best amenities that they deserve.

Anand has ventured beyond corporate leadership to being a socially responsible citizen. He is actively involved in many socioeconomic development projects and educational institutes. A charitable organization involved in training of unskilled workers and generating employment opportunity is run by Anand and his family which enables many down trodden families to make a living with pride and lead respectful lives.
















Quality Management System


Quality Management System

Advantage VVAPL

Having grown from the grassroots working against adversity VVAPL has evolved to a point where every single team member is experienced & versatile enough to excel even under extreme environmental & economic conditions.
VVAPL is associated with leading domestic and international brands. We are avid learners and imbibe all the good practices of leading brands into our system.
Robust commercial and logistical infrastructure ensures fastest possible delivery time schedules to the remotest destination.
Online billing and MIS system ensures availability of the right data for analysis and planning.
Our teams of dedicated and passionate sales executives are regularly trained on products and soft skills along with continuous innovation in marketing. Reach management and brand visibility is the KRA of VVAPL.
Dedicated MIS Executives for every product line ensure smooth flow of information to principals and sales teams for improved productivity.


VVAPL has partnered with many top-of-the line brands for their distribution in numerous regions in India. Essentially partnerships are strategic alliances and we take pride in our association with all of our principal partners while jointly with them to achieve higher market share and profitability.

Strategic Alliances

Some of the brands associated with us for distribution of their products across various regions are :

Vishal Video & Appliances [P] Ltd. partnership with Carrier India


World's leader in high technology

Vishal Video & Appliances [P] Ltd. partnership with Daikin India


Global air-conditioning solutions

Vishal Video & Appliances [P] Ltd. partnership with Gionee


Global provider of mobile & internet technology

Vishal Video & Appliances [P] Ltd. partnership with Kenstar


Most preferred premium brands in India

Vishal Video & Appliances [P] Ltd. partnership with LG Electronics India


Life's Good

Vishal Video & Appliances [P] Ltd. partnership with Panasonic India

Panasonic India

Creates a Better Life in homes

Vishal Video & Appliances [P] Ltd. partnership with Ferroli


Vishal Video & Appliances [P] Ltd. partnership with ONIDA



Vishal Video & Appliances [P] Ltd. partnership with VU Televisions

VU Televisions


Vishal Video & Appliances [P] Ltd. partnership with Huawei


Make It Possible

Vishal Video & Appliances [P] Ltd. partnership with haier


Inspired Living







Our approach is to foster creativity and cooperation in the pursuit of a common goal: creating One of India's Largest Distribution Network. Our experience and reputation, together with fast "Logistics", lots of "Innovative Strategies" and "Distributed Networking" in the entire group, plus high "Constructive" growth, excellent "Packages" and our value based support system, is what sets us apart from our competition. While working with VVAPL, you'll enjoy challenging projects and a unique work environment.

We know that behind every successful solution or a product, are a talented design and management team. With this in mind, we offer a relaxed environment, competitive wages, tangible incentives and excellent learning opportunities.

If you read the word "Impossible" as " I M Possible ", then you have it in you to be a part of our young and energetic team. We at VVAPL believe in camaraderie where everyone works as an equal, and where knowledge reigns supreme.

VVAPL believes in "Growth Througout Life" - for the Group and for all VVAPL stakeholders, including the people that work for VVAPL. Aspiring to achieve growth rates well above our industry's average, we clearly have a need to hire, develop and motivate the best people in the world to help us drive that growth.

To enable our growth, we are putting a great deal of effort behind creating a workplace where every VVAPL employee can reach their full potential and achieve maximum personal fulfilment and impact.

What capabilities you display, decide the role you get...

You can send us your resumes / CV's to [email protected] and mention the position and department you are applying for.


Apply Now


Locate Us

Feel free to contact us for further information / enquiry of services.
We'd love to talk with you!

Corporate Office

Regional Office

  • 601, Golden Chambers, Opp. Citi Mall,
  • Link Road, Andheri (West),
  • Mumbai - 400 053.
  • [email protected]

Registered Address


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